![]() ![]() ![]() In response, some food and drink players are keen to promote themselves as “part of the solution”. Other allegations include unethical treatment of animals, worker exploitation and deceitful marketing. Such messages are most effective in the US, where personal responsibility and freedom are historically central values.īut a growing number of journalists, scholars, health campaigners and celebrity chefs blame fast food companies for contributing to global obesity. A recipe for controversyįast food spokespeople have often stated that there are no good or bad foods, but there are good or bad diets instead, underlining that consumers are entirely responsible for what they eat. Spokespeople have focused on personal consumer tastes as the cause of unhealthy lifestyles while raising fears that stricter government regulations undermine freedom of choice. The researchers claim that the messages conveyed by Big Tobacco resemble the messages by the fast food industry. In the 1950s, when several retrospective studies showed a link between cigarette smoking and lung cancer, the tobacco sector tried to avert shifts in public opinion that would harm profits. In particular, there are significant similarities in the actions that these two industries have taken in response to the concerns that their products cause harm. Both are incredibly addictive.”Īn empirical and historical analysis, published in healthcare journal Milbank Quarterly, claimed that there are similarities between the tobacco and food industry in terms of the practices, messages and strategies to influence public opinion, legislation and regulation. It’s a universally-accepted truth that tobacco and junk food are implicated among the leading causes of premature death and chronic disease. The opening address of the sixtieth session of the World Health Organisation’s Assembly stated: “ Tobacco and junk food-here’s how they’re the same: we all know that both are bad. While consumer tastes shift to healthier meals, fast food maintains its long-standing reputation for being unhealthy, to the extent that researchers draw comparisons with the tobacco sector. ![]() Additional boosts are provided by the increase in online ordering and the multiplication of app-based companies offering delivery services.īut the development of the market in the forecast period might be obstructed by the ever-increasing health awareness among customers. The market is likely to be worth more than $690.80 billion in 2022, developing at a compound annual growth rate of more than 4.20%, according to Zion Market Research. Fast food continues to grow in popularity due to the accelerating pace of life in urban areas and the need for quicker and cheaper meals. Many of the most heated debates in the food and drink industry circle around fast food, a segment which, alongside fast casual, accounts for more than 50% of sales in the entire restaurant sector. In this blog post, we discuss the central topics in the fast food coverage and the brands at the forefront of the conversation. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by analysing the debate through sophisticated media analytics and measurement. As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. ![]()
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